Emotional > Transactional
When customers, fanbases, business contacts, followers, and online communities feel like they are in a dialogue with a company, they become an unstoppable force for good for the brand and stick around.
Fanchismo will help you connect with your customers and lock them in successfully. If you want to engage, monetize, scale, study, segment, or otherwise love up your community, any customer segment, Fanchismo will help through time- and company-tested best practices.
ROI and Business Cases for Marketing Departments
This course for teams teaches how to ladder into company goals and set meaningful targets for online engagement performance. Class size, up to you. From 3-300.
Engagement Strategy
Show me any customer segment, and I’ll show you how to create unbreakable loyalty using the FANCHISMO formula.
Online Community Strategy
I deliver simple, scalable community engagement strategies that drive ROI and retention for your business.
Omnichannel, Retention, and Loyalty Strategy
All of the above with an eye toward a unified view of your customer through every touchpoint.
Working With Me
- Thought partnership and expansion of your thinking.
- Quantitative & qualitative analysis of customer activity and attitudes.
- Audit of existing communications and marketing.
- Stakeholder alignment and internal evangelism.
- Resourcing: Team and tools assessments and recommendations.
- Platform evaluation and “readiness” assessment.
- Ends with delivery and hand off of plan. Check-ins and retainers available .
