ROI and Business Cases for Marketing Departments
This course for teams teaches how to ladder into company goals and set meaningful targets for online engagement performance. Class size, up to you. From 3-300.
Engagement Strategy
Show me any customer segment, and I’ll show you how to create unbreakable loyalty using the FANCHISMO formula.
Online Community Strategy
I deliver simple, scalable community engagement strategies that drive ROI and retention for your business.
Omnichannel, Retention, and Loyalty Strategy
All of the above with an eye toward a unified view of your customer through every touchpoint.
Working With Me
- Thought partnership and expansion of your thinking.
- Quantitative & qualitative analysis of customer activity and attitudes.
- Audit of existing communications and marketing.
- Stakeholder alignment and internal evangelism.
- Resourcing: Team and tools assessments and recommendations.
- Platform evaluation and “readiness” assessment.
- Ends with delivery and hand off of plan. Check-ins and retainers available .
Articles and Media
- WSYIWYG is real! This is what spending time with Shira feels like.
- Hiring for Resourcefulness; What to Look for, What to Ask
- 3 Things Employees Over 40 Know
- Shut Up and Listen to Your Customers
- What it Means When Your Fans…
- Online Community Strategist
- Fast Company Article
- Click here to see Shira’s presentation to Women’s Innovation Forum, Melbourne, 2019
- Click here to see an interview with Shira from Women’s Innovation Forum
- Hourlong interview here
- Itty bitty podcast here